Skip to main contentSkip to main content
You have permission to edit this article.

Lee joins forces with Mudd

  • Updated


DAVENPORT, IOWA – Lee Enterprises Inc. has entered into a partnership with Mudd Advertising, which is an automotive agency based in Cedar Falls, Iowa.

Lee operates in 77 markets and includes The Pantagraph in Bloomington, Decatur Herald & Review and Journal Gazette & Times-Courier in Mattoon-Charleston.

"The partnership leverages a customized version of Lee’s innovative Vision platform that enables Mudd to fully support the cross-channel marketing efforts of retail automotive dealers and manufacturers across the United States," said Lee in a prepared statement

Vision is involved in sales software powered by Lee’s full-service national agency, Amplified Digital.

"MuddVision aims to make the complicated simple and help automotive advertisers achieve stronger results by combining cutting-edge technology, strategy and experience to make an intuitive platform that complements traditional marketing channels," the statement continued.

"What makes our Vision platform so powerful is its ability to pull together cross channel marketing campaigns to reach consumers with a multimedia approach," said Dan Adams, President and director of Lee's Central Illinois Media Group. "From streaming audio and TV to social media and mobile location targeting, we can create the right opportunity at the right time and reach the right customers for our marketing partners."

 “Over the 40 years we’ve been in the automotive space, we have experienced seismic changes to our industry and the tools needed to get the job done,” said Rob Mudd, Mudd’s chief futurist, in a statement. “When first introduced to the Lee Vision software, I knew instantly we had found our technology partner for the future. We were proud to unveil the technology (recently) in Las Vegas at the Digital Dealer Conference & Exposition.”

 “This partnership demonstrates the commitment to digital solutions for both organizations,” said Kevin Mowbray, Lee’s President and Chief Executive Officer (CEO). “The Vision platform has transformed local advertising for Lee Enterprises as part of our digital transformation strategy and it aligns perfectly with the direction of Mudd Advertising.”


Be the first to know

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Most Popular

EUREKA - A building in the downtown business district is slated for a facelift after its owners were cited with an ordinance violation.

SPRINGFIELD – Mike Kirkton, a member of the Livingston County Board, has announced a bid for an open Illinois House seat. He is a Republican f…

SPRINGFIELD – Illinois lawmakers approved nearly 700 bills this legislative session — nearly 300 of which went into effect on New Year’s Day. …

ROANOKE - At Monday night's meeting, the village board appointed Tony Bond as a new member. He replaces Bob Gillson, whose resignation became …

EUREKA - At a meeting this past Tuesday, the Woodford County Board seated two new members. William Cardin II was chosen in District II to repl…

Get up-to-the-minute news sent straight to your device.


News Alerts

Breaking News