NEW YORK - Stephen King is a video star. The animated video adaptation of the horror master's short story "N." has been viewed more than a 1 million times on the Internet and on mobile phones since its release in July, according to publisher Simon & Schuster.

King has well demonstrated his digital appeal before; his e-novella "Riding the Bullet" was a sensation in the early years of the Internet.

"Stephen King has once again lured his readers to try a new way to enjoy a story," Susan Moldow, executive vice president and publisher of Scribner, a division of Simon & Schuster, said Thursday in a statement.

The print version of King's short story, in which a psychiatrist fatally absorbs the madness of one of his patients, is included in the collection "Just After Sunset," released this week.